1. It’s stuck in the 90s.

Flashing banners, pixelated images, and Comic Sans font might have been trendy once, but today they scream “neglected website.” If your design makes visitors feel like they’ve stepped into a time warp, it’s definitely time for an upgrade.

What to do.

Start with a brand audit to define your current brand identity and desired image. Then, invest in a modern, mobile-responsive design that reflects your brand and resonates with your target audience.

2. It’s a navigational nightmare.

Visitors shouldn’t feel like they’re navigating a maze just to find the information they need. Confusing menus, hidden pages, and broken links all contribute to a frustrating user experience (UX).

What to do.

Conduct user testing to identify pain points and optimize your navigation for clarity and ease of use. Implement a logical menu structure, prioritize key information, and ensure all links function properly.

3. It’s mobile unfriendly.

In today’s world, a website that doesn’t work seamlessly on smartphones and tablets is practically invisible. If your website pinches, zooms, or takes forever to load on mobile devices, you’re losing a huge chunk of potential customers.

What to do.

Choose a responsive design that adapts automatically to different screen sizes. Optimize images and content for faster loading times. Test your website thoroughly on various mobile devices to ensure a smooth and enjoyable experience.

4. It’s content cobwebs city.

Outdated information, stale blog posts, and irrelevant content paint a picture of a website that’s not being actively managed. Fresh, engaging content is crucial for attracting and retaining visitors.

What to do.

Develop a content strategy that aligns with your target audience and business goals. Regularly update your website with fresh content, including blog posts, case studies, and industry insights.

5. It’s not converting visitors.

Your website should be working hard to convert visitors into leads or customers. If your bounce rate is high and your conversion rates are low, it’s a sign that something’s not working.

What to do.

Analyze your website traffic and identify areas where visitors are dropping off. Implement calls to action (CTAs) that are clear, compelling, and relevant to your target audience. A/B test different elements like layouts, CTAs, and forms to optimize for better conversions.

We are here to help. We offer a FREE Website Analysis, where we will take your website for a spin, identify areas for improvement, and offer tailor-made recommendations to transform your online presence into a growth engine.

Conversations are what makes change happen.

Tell us what you think about website warning signs and what YOU think are some of the most important things you keep a lookout for on your company’s website.