These rights include:

Access

Consumers can request to see what data businesses collect about them and how it’s used.

Correction

Residents can ask businesses to fix inaccurate or incomplete personal data.

Deletion

Consumers have the right to demand businesses delete their personal information under certain circumstances.

Portability

Residents can obtain their data in a machine-readable format for easy transfer to another business.

Sale and Sharing Opt-Out

Consumers can prevent businesses from selling or sharing their personal data for targeted advertising or other purposes.

Who does this impact?

The law applies to businesses that collect the personal data of at least 35,000 New Hampshire residents or derive greater than 25% of their annual revenue from selling personal data. This covers a wide range of companies, from online retailers and social media platforms to healthcare providers and financial institutions.

What does this mean for residents?

SB 255 empowers New Hampshire residents to take control of their online lives. They’ll have greater transparency into how their data is used and the ability to demand its correction or deletion. This puts a valuable check on the vast data collection practices of many businesses.

What could change for businesses?

Businesses operating in New Hampshire will need to adjust their data practices to comply with the law. This may involve implementing new processes for data access, correction, and deletion, as well as obtaining opt-in consent for data sales and targeted advertising.

The road ahead

Governor Sununu has yet to announce his position on SB 255. With the growing national momentum for data privacy protections, and public opinion polls overwhelmingly in favor of such legislation, signing the bill could be a win for the Governor. However, concerns from some businesses about compliance costs could potentially lead to a veto.

Regardless of the Governor’s decision, SB 255 marks a significant step in the fight for consumer privacy in New Hampshire. Its passage sends a clear message that the Granite State prioritizes protecting its residents’ personal information in the digital age. Stay tuned for updates as the story unfolds and be ready to understand and react to new privacy rights when SB 255 becomes law!

Conversations are what makes change happen.

Tell us what you think about New Hampshire’s Privacy Laws and what it will impact by submitting a comment at the bottom of the page.