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Why use a Digital Strategy Consultant?

  • Maybe you’ve become aware that there’s a lot more to all this than you could have imagined.
  • You feel like you’re a million miles from where you need to be and there’s no road map.
  • You’re afraid you don’t have the team you need.
  • You’re not even sure where to start.
  • Sometimes you’re simply overwhelmed.

What is a Digital Strategy Consultant?

A digital strategy consultant is someone who helps businesses develop and implement effective plans for using digital technologies to achieve their marketing, sales, operational, and overall business goals. They act as a bridge between the technical complexities of the digital world and the specific needs of each client.

In laymen’s terms, we help companies looking to start or improve their online presence. Learn more about our process below.

The Process.

Phase 1: Discovery and Assessment

Initial Meeting

Understand you needs, goals, challenges, and budget.

Competitive Analysis

Research your competitors’ digital presence and strategies.

Website and User Experience Audit

Evaluate your current website performance, usability, and accessibility.

Data Analysis

Review your existing analytics data, user behavior, and market trends.

Internal Interviews

Discuss your internal processes, teams, and digital maturity.

This is a valuable time for us to get to know and understand your business.

We take an objective look at where you are at currently.

We gain an understanding of your overall business objectives.

We look at what that journey looks like and what it will take to get you there.

Phase 2: Strategy Development

Develop Personas

Define target audience segments and their online behavior.

Identify Opportunities and Threats

Analyze strengths, weaknesses, opportunities, and threats (SWOT).

Draft Digital Strategy

Recommend strategies based on findings, aligned with goals.

Prioritize Recommendations

Determine key actions and implementation timeline.

Present Strategy to Client

Gain approval and feedback before proceeding.

This is a valuable time for us to get to know and understand your business.

We take an objective look at where you are at currently.

We gain an understanding of your overall business objectives.

We look at what that journey looks like and what it will take to get you there.

Phase 3: Implementation

Project Management

Develop project plan, assign tasks, and manage resources.

Implementation Partners

Select and collaborate with vendors for specific needs.

Website Development/Improvement

Implement design, content, and technical changes.

Campaign Management

Launch and manage marketing campaigns (SEO, PPC, etc.).

Content Creation

Develop high-quality content aligned with strategy.

Technology Integration

Implement new technologies as needed (e.g., analytics tools).

Training and Support

Train internal teams on new tools and processes.

This is a valuable time for us to get to know and understand your business.

We take an objective look at where you are at currently.

We gain an understanding of your overall business objectives.

We look at what that journey looks like and what it will take to get you there.

Phase 4: Measurement and Optimization (Ongoing)

Track Key Performance Indicators (KPIs)

Monitor website traffic, conversions, and other metrics.

Data Analysis and Reporting

Analyze data to evaluate campaign performance and identify areas for improvement.

A/B Testing and Optimization

Test different approaches and refine strategies based on data.

Regular Reporting and Communication

Update client on progress and adjust strategy as needed.

Post-Implementation Support

Continue to provide ongoing guidance and support.

This is a valuable time for us to get to know and understand your business.

We take an objective look at where you are at currently.

We gain an understanding of your overall business objectives.

We look at what that journey looks like and what it will take to get you there.

The benefits of working with a consultant.

Expertise and Knowledge

We are experts in our fields, bringing specialized knowledge and experience to the table. We can provide valuable insights, best practices, and industry trends that can help businesses make informed decisions and improve their operations.

Objectivity and Fresh Perspective

We offer an unbiased and objective viewpoint. We can assess a situation or problem from an objective perspective, identifying areas for improvement that are often overlooked by internal teams. This fresh perspective can lead to innovative solutions and strategies.

Cost and Time Efficiency

Hiring us can be more cost-effective than hiring a full-time employee or an entire team, especially for short-term projects or specialized tasks. We are often hired on a project basis, allowing businesses to save on overhead costs, benefits, and training expenses. Additionally, we can complete projects more efficiently, leveraging our expertise and focused attention.

Flexibility and Scalability

We provide businesses with the flexibility to scale their resources as needed. Whether it’s a one-time project or ongoing support, we can be engaged or disengaged as required, providing businesses with the ability to adapt to changing needs and market conditions.

Skill Transfer and Learning Opportunities

Working with us allows for knowledge transfer and skill development within the organization. We can train and mentor internal teams, helping them acquire new skills and expertise. This can contribute to the long-term growth and development of the business, enhancing its capabilities and competitiveness.

Skill Transfer and Learning Opportunities

Working with us allows for knowledge transfer and skill development within the organization. We can train and mentor internal teams, helping them acquire new skills and expertise. This can contribute to the long-term growth and development of the business, enhancing its capabilities and competitiveness.

Skill Transfer and Learning Opportunities

Working with us allows for knowledge transfer and skill development within the organization. We can train and mentor internal teams, helping them acquire new skills and expertise. This can contribute to the long-term growth and development of the business, enhancing its capabilities and competitiveness.

Today is the day for action.

Data whispers, we translate. Craft your winning digital strategy.

Uncover actionable insights and unlock data-driven growth with our expert guidance.